The Economist Podcasts. TED Talks Daily. World News Roundup. Daily Boost Daily Coaching and Motivation. Science Friday. This American Life. Snap Judgment. In the Dark. Sword and Scale. Series settings. It became one of the most streamed songs of all-time. The song was officially released on 16 November and instantly became popular on social networking sites for its quirky " Tanglish " portmanteau word of Tamil and English lyrics.
Following its huge success and nationwide popularity Dhanush, the singer of the original track was invited by then Prime Minister Manmohan Singh as a "Guest of Honour". According to composer Anirudh Ravichander , 3' s director Aishwarya Rajinikanth Dhanush wanted a light-hearted song about love failure. Ravichander quickly composed the tune in about 10 minutes. Words like I, you, me, how, why, cow. I just framed them into sentences and thats how I came up with the song. The song is also called a 'Soup' song crying in my soup , where 'Soup' is a colloquial Tamil word which refers to young men experiencing depression after love failure in a love relationship.
The song was recorded at A. Rahman 's AM Studios in Chennai. The song was officially released after it was known to become popular after an accidental release on to the internet. A downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. He used the nadaswaram , shehnai , saxophone urumee and thavil drums, acoustic guitar , keyboards mixed with electronic synths and scratches.
The composer added a crescendo to make the instrumentation become more layered. The words of the song are in a simple form of Tanglish , a mixture of Tamil and English. The song creates an imagery of an Indian boy who has gone through love failure. While singing, Dhanush creates a tone of being drunk, when he repeatedly asks why she hurt him. The music video features Dhanush singing the song at AM studios, accompanied by composer Anirudh on a keyboard.
His co-star Shruti Haasan and the director of 3 , Aishwarya Rajinikanth are seen listening in the background. The video was recorded by Abinandhan Ramanujam [11] [12]. The video of the song in the film, 3 , was filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The video featured Dhanush and Sunder Ramu along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video.
Upon release, the hashtag kolaveri topped the Indian trends in Twitter on the evening of 21 November. Within a week of the official release of the video, it received more than 3. The song is also a hit among non- Tamils , apparently due to the Tanglish lyrics. As of November , it has million views on YouTube. Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time.
The popularity of the song was also reported by international media like BBC and Time magazine , who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics. Kolaveri Di also echoed at Beating, the Retreat ceremony a ceremony which is a part of Republic Day celebrations in India. Javed Akhtar , a poet, lyricist and scriptwriter slammed the song for its insult to sensibility. The lyrics, which featured the line "Why this bloodlust toward my Tamil language?
Abeer Vajpayee , a journalist turned BJP worker, wrote, composed and sung a parody of the Kolaveri Di targeting the corruption and gross financial mismanagement under UPA regime. All male voices were done by Vajpayee himself and effect of only female voice of Sonia Gandhi was by his wife Ruchi.
Vishnu Wagh , veteran poet who joined BJP, penned the lyrics which have been fitted in the "Kolaveri di" tune. The song has been changed from "Kolaveri di" to "Kamlawari di" to include the party's election symbol lotus.
The recorded version is meant for Goa elections KravMaga instructor Sree Ram created an outdoor campaign on road rage, which was noted by media [40] across the world. She released the music video for the song in The commercial also resembles the scenes from the film 3.
From Wikipedia, the free encyclopedia. Redirected from Kolaveri. Tamil English. Why This Kolaveri Di Leaked version feat. Times of India. Retrieved 21 November The Times of India. Retrieved 29 November. Retrieved 21 October Asian Tribune. Retrieved 30 November The Indian Express. Retrieved 9 December Retrieved 5 May.
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