One critic called it the beginning of the end of her career. Swift said the comments definitely affected her. Her response? You have knocked me off my feet again, got me feeling like I'm nothing Gary J.
Oliver, an emotional intelligence expert, who has noticed an escalation of inhospitable, hurtful and demeaning behavior, and not just in adults. When a wounded person feels threatened, they lash out in an effort to protect themselves. These people are almost always unhappy, insecure and frustrated. Their effort to make themselves feel better and safer comes at a great cost to those who become the target of their anger. Well, it seems like with the image above, KFC decided to publicise their vote for the Hottest This raises advertising and ethical questions, similar to topics we worked through in our Ethics and Regulatory Environment unit.
What right does KFC own to this image? Does Taylor even approve of the message being used as her words? Funnily enough, I would actually compare this advertising practice to political campaigning in the USA. Additionally, while it may be a good idea to sometimes use celebrities as brand ambassadors, I wonder if Taylor Swift would ever even consider eating KFC food?
I think this brand overstepped their advertising boundaries here. Copyrighting and Trademarking are so important in the marketing world, and although no official lawsuits have happened in this instance, they could have.
It is important as marketers that we know the limitation of our brands and advertising power. Someone is probably getting fired over at KFC right now, when they could have done a little bit of research to find out about how their customers would have liked to see them display their support for the big day.
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