Why blizzard merged with activision

The two sides agreed on a deal, and the acquisition became official in From then on, the company was known as Activision Blizzard. Despite Blizzard Entertainment being owned by Activision, several of its games and studios were run independently, with the teams behind World of Warcraft and Overwatch as primary examples.

Blizzard CEO and founder Mike Morhaime stayed with the company up until when he stepped down from the position. Activision has owned Blizzard Entertainment since Unfortunately, so much mistreatment and harassment has happened under that banner, as evident by the ongoing lawsuits and against the company , as well as protests from employees.

But Blizzard Ent is responsible for the games that Blizzard makes. I doubt ActiBlizz ever told WoW devs what features they had to include in the game. It was sold to Activision by its former owner, Vivendi. This is an apt analogy. Obviously some informal influence may still occur, but the benefits usually outweigh the detriments.

In , Blizzard needed money to fund their games. CUC International defrauded their shareholders and others so it was broken up. The gaming companies it owned were sold to a French media company called Vivendi. The new division was called Vivendi Games and Blizzard was part of it.

This was accepted because Vivendi was having hard times. World of Warcraft is one of the most well-known games in the world in multiple countries. I have never met a single soul that has never heard of World of Warcraft. Activision Blizzard Announcement. Activision, Vivendi merger reaps positive reactions. Activision Blizzard Inc details. Activision Blizzard FAQ. WoW General Discussion Forum. Activision Blizzard Official website. Activision Official website.

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