Subscriptions: Depending on the type of vlog content you create, you might be able to charge viewers a subscription fee. With platforms such as Wix Video , you can set up this monetization system with minimal effort.
Cooking vlogs and other vlogging experts in their respective fields can highly benefit from this type of content monetization. Affiliate marketing: Somewhere in the middle in terms of difficulty and pay-out, affiliate marketing is the most common type of collaboration between vloggers and brands.
Some businesses partner with content creators to have their products linked on the videos, usually offering discount coupons. Each time a viewer buys something, the vlogger gets a percentage of the cost. Sponsored content: The most lucrative type of video monetization is also the hardest one to get. With sponsorships, vloggers are paid by businesses to mention their brand in videos.
Now that we've answered the question of 'what is a vlog' and you know how to make money from your videos, take a look at this step-by-step guide on how to start vlogging:. The first step to becoming a vlogger is defining the type of content you want to create. Having a clear niche will allow viewers to easily understand what to expect from your videos, which will make it more likely for the relevant audience to subscribe to your channel.
Some of the most popular vlogging categories include fitness , food, make-up, travel, unboxing, and gaming. Start by searching for the topic you have in mind on YouTube. See how many videos there are and how many views the top results have.
Afterwards, visit the profile of their channels and look at the number of subscribers. If the average subscriber count is too low, you might want to rethink your idea and aim for a broader audience. Take the time to look at content similar to what you want to create. Browse vlogs by popularity as well as by publishing date to see how the field has evolved over time.
Look up the most popular vloggers in your space and find out what makes them different from the competition. Learning how to vlog, much like any other skill, comes primarily from paying attention to what people with experience in the field are doing.
Developing a unique voice is crucial if you want to become a successful vlogger. Not only do you need to create interesting videos, they need to be aesthetically appealing and generally entice the audience into watching more. Think about what it is that you can offer your audience that no other vlogging channels can. This can be anything from years of experience in your field, to outstanding visuals. The equipment you need will largely depend on the type of vlog you want to create.
Furthermore, your technical skills and budget will also play a big role in this decision. But for every member of the YouTube elite, there are untold more content creators diligently filming and uploading to a more, shall we say, realistically sized audience.
If fame and fortune are your sole reasons for wanting to start a vlog, you're setting yourself up for disappointment. Only around 4, channels out of the millions that exist on YouTube have over 1 million subscribers. But the great thing about vlogging is that you don't need a million subscribers to both give and receive a lot of value through your videos.
If you already have a blog or a podcast perhaps even both , a vlog could open you up to a whole new audience. People like to consume content in different ways and just as some prefer to read or listen to stories or advice, others prefer to watch it.
YouTube is becoming a main source of entertainment with more and more people choosing to watch YouTube videos over traditional television or even Netflix. On YouTube most of the time we're not seeing actors, but real people and their real lives, making the content much more relatable. It's much easier to build a personal connection with your audience through vlogging than it is through writing or podcasting.
There is something meaningful about seeing someone speak to you, even if it is through video! When you vlog, you're letting someone in to see a little piece of your life or thoughts. If you've already built an audience elsewhere, vlogging will help you build loyalty by connecting with them on a more personal level.
Over one billion hours of video are watched daily on YouTube. That means you'll be uploading your content to a place where people are already looking for it. I will note here that the one downside to building a following on YouTube is that, unlike with your own website or email list, you don't have ownership of your audience.
The only way to deliver content to them is by publishing videos or via YouTube's messaging system, both of which have their flaws. But this just means that you need to do the work to bring a YouTube subscriber over to your email list. Because of the loyalty, you will build through vlogging, your core audience will follow you to other platforms, so you should think of YouTube subscribers as warm leads for your other projects.
Share what you love to connect with your followers and grow your business with a free ConvertKit account. It can be hard to grow on a new platform, especially with so much noise and hundreds of thousands of videos uploaded to YouTube every day. So the best way to stand out isn't to try to make videos that appeal to everyone, but to choose a specific niche.
Did you know you can choose your audience? By making videos that appeal to a very specific target market you'll attract people who are part of that niche and build an audience of people who see you as their go-to source on the topic. Choosing a niche not only helps you grow because your videos will be more likely to show up in search results for that topic, but when people are talking about your channel to their friends they'll know exactly how to describe it.
They may not have seen a channel like it before one that speaks directly to them so they'll be much more inclined to share it in the first place. I've witnessed the power of the niche first hand on YouTube. When I started my channel over four years ago I was making videos about anything that interested me: fashion, food, design, DIY projects— you name it.
I did well, earning around 30, subscribers after three years on the platform. But then I made a drastic shift: I decided to focus my content solely on design. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. It starts with finding your niche. Starting with your audience: Does vlogging align with your user persona?
This is critical, as you want to meet your audience where they are. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. In this case, you would have wasted time and resources. So, start by reviewing your persona and ensuring this venture is a worthy investment.
Just as you would for a blog or social media account, you want to break down your content ideas. Start with broad topic clusters and work your way down to specific videos. From there, you can group your ideas into series, which work great on vlogging channels. Think of them as segments on a TV show. They fall under the broader topic but only cover something specific. There are several subseries they could have, including:.
Social listening will also help you keep your ear to the ground and generate new content ideas. Will you need any props for filming? Do you need to be at a particular location?
All of this will call for advanced planning to ensure filming goes smoothly. Once you know what topics you will cover, tackle the less concrete areas. Is it light and airy or dark and moody? So, go back to your brand identity and use that as your guide to design your channel. Every video you produce needs:.
One of the benefits of content planning is that you can then film multiple vlogs at once. Batch filming will save you hours of set up and make scheduling a breeze.
Start by looking at the content you plan on filming over the next few weeks. Then, see which ones can be filmed together. Keep in mind that not every series will allow for batch-filming.
Batch filming works best for videos within the same series with little to no change in the setting, like talking head vlogs. The first is making a thumbnail. Next up is your video title.
View these as additional SEO opportunities to rank higher for search queries and help audiences find your content. Vlogging is a slow and steady venture that requires consistency. Think of your favorite TV shows. Audiences expect consistency. Metrics like average watch time and audience retention can tell you if your content is resonating with your audience. Re-watches can help you identify subtopics of interest and develop more content ideas.
Impressions and click-through-rate CTR will tell you how attractive your thumbnail and title are. If the rate is low, you may need to try different titling strategies or use a different thumbnail template. If the video requires it, you can also combine these two styles within one video.
You can also use the styles interchangeably from one video to the next. One mistake brands can make is take their approach to social media videos and TV, and apply it to vlogging.
With audiences craving more authenticity from brands , vlogs are a great opportunity to show the faces behind your brand and engage with subscribers.
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