If you are happy to tell the time off your phone great, but I want to tell the time from a luxury engineered time piece because I love the brand and all it stands for. We need to first look into how much a Rolex actually costs at retail. So there is a wide variation in the costs of different Rolex models. Another thing which adds to the high price of a Rolex is that they spend a huge amount of money on research development, like any innovative company at the top of their game, when you want the best you need to invest time effort and money into developing a product and continue to improve your products.
Rolex keep pushing the boundaries of innovation and developing new manufacturing processes materials and complications to put into their watches. They are constantly looking at more effective, innovative and efficient ways of manufacturing their watches while constantly striving to improve quality at every opportunity. All of the materials at Rolex are inspected using electron microscopes and the gas spectrometers to look into the micro structure of the metals.
This is done to investigate how casting and machining impact on the molecular structure of the machined and cast components. This is primarily the reason Rolex quality surpasses that of their competitors, they inspect everything to a standard which surpasses all of the industry standards.
Rolex also have their own life testing laboratory where they can stress test all of the components in a manner which they will be subjected to in real life. Rolex watches are synonymous with exploration and pushing boundaries. It was a Rolex that accompanied Sir Edmund Hillary on his quest to be the first person to scale Everest, and it was also a Rolex that was worn by Ed Viesturs when he climbed the mountain decades later. Another example of this is water resistance.
Some timepieces are able to withstand depths of up to m. If this is something you are looking to do, then a Rolex watch is ideal. The truth is that not all watchmakers will see their creations hold their value, never mind appreciate over time.
This is not the case for Rolex, as its collections have a consistent, instantly identifiable appearance and the brand has never found itself embroiled in a scandal. The brand is loved by watch aficionados and collectors from all over the world. If you are looking to purchase a Rolex watch as an investment opportunity, we have produced a useful guide that tells you everything you need to know.
It may not matter much now, but it is certainly interesting to note that Rolex watches did not always command such a high price tag. When they were first released in the s, they were not anywhere near as expensive as they are today. As time went on, however, the quality of their timepieces improved exponentially, as did their prices.
If you are looking for a preowned Rolex watch, whether as an investment opportunity or to add to your collection, you can rely on Blowers Jewellers to help. We have decades of experience in the luxury watch and jewellery industry, meaning we are perfectly placed to assist you in finding your ideal timepiece — no matter your taste.
The demonstration is, of course, performed by a professional watchmaker, who meticulously picks apart the watch with great skill. It goes without saying, unless you are prepared to risk a huge investment, you shouldn't try this at home. You will quickly come to appreciate that this is a very sophisticated piece of kit and nothing at all like something you might get out of a Christmas cracker. Not only that, but it is quite literally a work of art containing hundreds of individual parts.
In that sense, Rolex watches can be compared to vintage timepieces such as those created by Patek Philippe. But let's expand a bit on what is involved in making a single Rolex. Although Rolex watches demand a high price tag, you'll likely be hard pushed to find another product with the same level of quality in each piece.
This is an interesting fact and one reason why the watches are so popular in the luxury market. Over time, Rolex has developed a reputation for quality that is well justified, they largely manufacture mechanical watches , which by their very nature are incredibly time-consuming to produce.
Mechanical watches, not only those by Rolex, generally command a higher price because of the nature of the product. Here are some of the main reasons that a Rolex watch commands such a high price. Watchmaking is a demanding profession and Rolex watches are no exception.
A Rolex watch has very high in-house development costs in terms of both design and craftsmanship. It not only costs a lot to develop the design of the movements and assemble them, but the materials used in the actual construction are also not cheap either.
Rolex even has its own research and development lab department — well, several actually. These are well equipped and highly professional facilities. They spend their time developing more efficient manufacturing methods and develop new techniques to keep ahead of the curve. If a used Rolex is selling for more than its retail price, it is probably vintage, rare, or highly desirable.
These watches tend to hold greater value because as they reach a certain age, there are just fewer of them still in existence let alone in collector-worthy condition.
On top of that, the vintage models that are typically worth the most — sometimes three, four, and five times more than retail — are exceptional because of their excellent condition despite their age.
Of course, there are also rare and discontinued features on certain vintage pieces that make them worth more. When it comes to Rolex watches, rare and vintage can go hand in hand — but not always.
A couple of things make this watch rare, the first being that iconic, green aluminum bezel. Not only was it the first Submariner to feature this color, but after they discontinued the Kermit, Rolex began making ceramic bezels. The waiting list for many models is several years in length and even with your name on the waiting list, there is no guarantee that you will receive a watch before the model gets discontinued. While some are happy to take their chances and wait, many other people are willing to pay well above retail to skip the waiting list and add the Rolex watch they want to their collection today.
Since demand for Rolex watches significantly exceeds their supply, the secondary market is the only place to buy the model you want without the wait, and this drives up the open market price for these highly desirable models. Some Rolex models simply hold their value better than others. Think of buying a luxury watch like buying a car — the minute you take it out of the store, it depreciates in value.
However, just like cars, some luxury watches in particular, Rolex might actually be worth more after buying due to the market demand. For example, the Submariner is one of the best-selling watches in the Rolex lineup, and even the most run-of-the-mill used Rolex Submariner is going to hold its value incredibly well.
You can even find some excellent condition models that are several years old that are worth more than their original retail price. Additionally, with the Rolex Submariner being entirely unavailable at a retail level, there are countless buyers willing to pay top dollar to ensure that they can add one to their collections without the wait.
To sum it all up, there are many reasons why a Rolex watch costs as much as it does. While it can initially seem like a lot of money, once you look below the surface and take into account the quality of the materials, the timelessness of the designs, the more than a century of heritage, and the fact they hold their value so well, the price of Rolex watches are extremely reasonable. Additionally, the simple fact that countless individuals all over the world are willing to pay well-above retail prices for pre-owned Rolex watches lets you know that regardless of what Rolex is charging at a retail level for its watches, the true value of them is even greater.
Additionally, with Rolex prices continuing to get higher and higher each year, the amount you pay today might end up being worth a whole lot more several years down the line.
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