What is mailchimp

See who paid for what and how much money your campaign has earned. Make your marketing work harder so you can focus on running your business. Our data shows automations can generate up to 6 times more orders than bulk email alone. Looking to get ahead? Business-growing shoes. The biggest shopping season of the year is upon us. See our free guide for campaign templates, customer engagement ideas, and detailed tips to help you boost sales on Black Friday, Cyber Week, and into the New Year.

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Create a loyal customer base with multichannel marketing strategies that keep shoppers coming back. Sign Up. Compare Plans. Do it all with Mailchimp Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform. Get your business online Give your brand a home with a custom domain. You've clicked Send , but it's not over yet! A key component of successful marketing is tracking audience engagement, so you can provide more of what your contacts want and less of what they don't.

The next time you login to Mailchimp after sending an email campaign, you'll see how many contacts opened, clicked, or unsubscribed from your recent campaigns, right on your Dashboard. Click Reports for more detailed information, and to download, share, or print your campaign reports. Mailchimp's open- and click-tracking data tells you how many people looked at your campaign, which links they clicked, and other information, like their geolocation. Integrate your Google Analytics account with Mailchimp for more in-depth reporting.

After you've become familiar with the basics, look into how our different features can take marketing to the next level. Automated campaigns, also known as drip campaigns or autoresponders, send targeted emails or other messages when triggered by a specific event, date, or subscriber activity.

Mailchimp's automation tools can help busy marketers send consistent communication to nurture contact engagement. You can buy ads through Mailchimp, with no additional fees from us. Take advantage of Google or Facebook's huge audience to reach your best customers, similar people, and people who like your products but don't subscribe to your email. Create beautiful landing pages to grow your audience or promote products, then share those pages around the web to drive traffic to them.

Landing pages are great for achieving specific, short-term marketing goals. A printed postcard campaign helps you stand out from the crowd, and gives people something tangible to remember you by. Track subscriber and campaign activity, view campaign reports, and add new subscribers directly from your mobile device. API 3. You can think of an API as a way for different applications to talk to one another.

Advanced users who are familiar with custom coding can use the API to pass data from their application to Mailchimp for advanced customization and utility.

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Your current host could be costing you time and money — get them back with Kinsta. Learn more. Kinsta Blog. Why Use Mailchimp: Mailchimp is one of the most famous and used email marketing software in the world. Mailchimp email marketing tool. Mailchimp pricing. Mailchimp pricing calculator. Mailchimp signup. Mailchimp info signup. Design first email in Mailchimp.

Mailchimp finished onboarding. Example of merge tags in Mailchimp. Mailchimp autoresponder email. Template emails in Mailchimp. Sign Up For the Newsletter. Mailchimp form builder. Mailchimp form example. Mailchimp embedded form.

Mailchimp form design. Mailchimp broadcast email. Email layouts in Mailchimp. Email builder in Mailchimp. Mailchimp themes. Kinsta newsletter template. Mailchimp campaign reports. Mailchimp dashboard overview. Email campaign reports in Mailchimp. Automated email campaign reports. Mailchimp unsubscribe audience to clean up list. Cloudflare Enterprise integration. Global audience reach with 28 data centers worldwide. Optimization with our built-in Application Performance Monitoring.

Hand-picked related articles Ebook. Driving traffic to your WooCommerce store is important, but it's not much use if it doesn't convert. You can start from scratch or use one of the pre-designed templates and design tools to help you get started.

Mailchimp has over email newsletter templates to choose from, suited for various messages and occasions. With the drag-and-drop email designer, you can add content and customize the colors and styles. But it is up to you to write your email copy and hook your readers. Content studio is like an archive of re usable assets for your emails. With Mailchimp email automation you set up email triggers. A normal newsletter you would schedule at a set time. These are a bit different.

Triggers are sent automatically when certain conditions are met. Say for instance an email that triggers after someone fills in a form, or trigger to send a birthday email on their birthday. Email automations generally perform better, because automated emails based on triggers are often more timely, personalized and relevant. Remember: right message to the right person at the right time!

So we need to track the performance of our emails. Mailchimp has overviews and dashboard with list growth, engagement, and revenue reports. These have valuable insights and are what you would typically expect from a simple email marketing software like Mailchimp. Helping you optimize campaigns and make well-informed decisions. Integrating your email provider with other marketing channels helps to keep things in order and streamline your processes.

Mailchimp is one of the most popular email marketing software there is, so naturally it is used in a lot of different industries and across business sizes.

So it is mostly used in smaller and midsized businesses. For brick and mortar and online stores, Mailchimp can be used to attract customers, drive traffic, capture customer information and create online ads to reach new audiences. E-commerce and retail companies can also integrate with their ecommerce platform of course.

Think about triggering birthday emails and, send them product recommendations and re-engaging with lapsed customers. Mailchimp lets businesses show details on purchase behaviors in the Mailchimp interface. While there is a lot of retailers and ecommerce companies use Mailchimp, many senders looking for more mature ecommerce email marketing will tend to use an email marketing tool that is specialised in online commerce email.

Especially once they get bigger email database or want more automation or data insights. These can be multi-channel campaigns — it is good to know that Mailchimp offers solutions to market and grow your mobile or web app. Startups and small businesses often begin using Mailchimp for their email marketing.

It is the most well known email marketing application. Mailchimp is pretty easy to get into, compared to enterprise marketing platforms.

A lot of online marketing agencies support Mailchimp, this makes sense because a lot of their clients use Mailchimp :D. There are some features specially for agencies to help you and your clients grow. You can manage multiple clients from one login. While Mailchimp does have an agency program, where agencies get a discounted rate.

Mailchimp is free email marketing software to start as long as you stay under 2.